In 2012, 1.8 trillion display ads were paid for, but not seen.
On average, depending on your payment model, each CPM ad costs £0.01 – 1 pence.
That is £18,000,000,000 worth of ads paid for that NO ONE EVER SAW.
Scrum Master, Writer and Scribbler
In 2012, 1.8 trillion display ads were paid for, but not seen.
On average, depending on your payment model, each CPM ad costs £0.01 – 1 pence.
That is £18,000,000,000 worth of ads paid for that NO ONE EVER SAW.